From doing research and brainstorm for a client pitch, handling the company’s website made using Webflow, designing/animation hi-fidelity prototypes, to overseeing the designer-developer handoff.

The day I started here was my first step in the professional UI/UX design industry. It was a challenging process, yet I've learned so much from it. Having great leaders and colleagues has helped me in strengthening and reshaping my point of view as a designer.

One of my key defining moments when I was helping the team on a pitch deck (and winning it). My idea was to nail the pain points of the intended audience of the pitched company using core design/problem solving principles and human empathy— this not only applies to the aesthetics & visuals but the whole overarching message.

For example: instead of the company just telling the people of they are and what they can do for them, the company should also show the side of customer's problem and being honest with it, like what are their usual misconception of things, etc. This helps create better trust

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